How to Generate Home Improvement Leads: 7 Secrets


Are you ready to take your home improvement franchise to the next level? If you’re looking to expand your customer base and grow your business, learning how to generate home improvement leads is essential. Learn the secrets from the pros as we show you how to supercharge your lead-generation efforts and achieve results.

1. Explore Franchising

Owning and operating an independent home improvement business puts all the responsibilities on you, with nobody to turn to for guidance or advice unless you pay for a consultant, and then you must find a consultant that knows the industry. Opening a franchise means you’ll have not only a proven business concept but help to get leads through brand loyalty and brand reputation. Franchisors also provide large-scale advertising and marketing research, further improving lead generation.

2. Partnering with Local Businesses

Another effective way to generate home improvement leads is by forming strategic partnerships with other local businesses. “Collaboration is a great tool for businesses, regardless of their industry or size,” says Sharita Humphrey with America’s Small Business Development Centers. By collaborating with complementary service providers, you can tap into their customer base while offering your expertise to their clients. For instance, team up with interior designers, real estate agents, or even hardware stores. These partnerships can create a win-win situation, allowing you to access a broader audience and increase your leads.

3. Joining Professional and Local Business Organizations

Joining professional organizations and local business groups can significantly enhance your visibility within the community. These platforms provide opportunities to network with fellow entrepreneurs, who may have advice for you on how to generate home improvement leads. You’ll also be able to highlight your services and establish yourself as a trusted expert in the home improvement industry. Engage in local events, workshops, and seminars to connect with potential customers and gain their trust.

4. Digital Marketing and Search Engine Optimization

In today’s digital age, mastering online presence is crucial for lead generation. Implement effective digital marketing strategies, including a robust website and content marketing. Invest in search engine optimization (SEO) techniques to ensure your business appears prominently in search engine results. By making your online presence more visible, you can attract and convert potential customers who are actively seeking home improvement solutions.

5. Targeted Emails and Physical Mailers

Reaching out directly through targeted emails and physical mailers can yield impressive results. Segment your contact list based on demographics, preferences, and behaviors to create personalized communication. Craft compelling messages that highlight your unique offerings and successful projects. This tailored approach can capture the attention of potential leads and increase the chances of conversion.

6. Customer Reviews and Referrals

Satisfied customers can become your most powerful advocates. Encourage clients to leave reviews and testimonials on platforms like Google, Yelp, and social media. Positive feedback not only boosts your reputation but also helps in building trust among potential leads. Additionally, don’t hesitate to ask happy clients for referrals. Word-of-mouth recommendations from trusted sources can drive high-quality leads to your doorstep.

7. Social Media Engagement

Social media platforms offer an excellent opportunity to showcase your home improvement franchise and engage with a broader audience. Share before-and-after project photos, informative articles, and behind-the-scenes glimpses of your work. Use targeted ads to reach specific demographics and leverage hashtags to increase your discoverability. Consistent and genuine engagement can elevate brand awareness and attract potential customers.

Learning how to generate home improvement leads can unlock a world of opportunities for your home improvement business, and help it thrive in the competitive market.

Build Your Customer Base with ProSource Wholesale

Ambitious businesspeople focused on success are welcome additions to our team. We’re a wholesale home improvement franchise, providing professional contractors with quality flooring, kitchen, and bath hardware. ProSource National providea you with  a complete suite of support services to help you grow sales and profitability  including home improvement marketing tools and resources. Our business model is unique, using a membership system and proprietary technology to allow you to operate whenever it’s convenient to you and your customers, helping you maintain the work-life balance you want.

Submit a franchise form today to learn more about your franchising opportunity with ProSource Wholesale.

Why Open a ProSource Wholesale® Franchise?

  • In business for yourself, but not by yourself — we support you every step of the way and in every area of your business
  • Qualified customer base — the members-only model means we only work with trade pros who are invested in ProSource as part of their team
  • High-quality products — it’s easy to market our flooring, kitchen, bath and plumbing products because they are fashion-forward and made to last at wholesale prices
  • Customized plans for your market — we help you create a customized marketing plan based on your specific area
  • It’s all about relationships — the ProSource Wholesale model is service-oriented, making it perfect for entrepreneurs who love connecting with others

ProSource Wholesale is not your typical home improvement store. We have specifically designed our model to address the needs of our clients and our franchise owners alike, creating mutually beneficial business relationships. For our trade pro members, ProSource offers a showroom of beautiful home products to help their clients create their dream homes, and a friendly and dedicated team to facilitate that process. In return, franchise owners are able to create ongoing relationships with trade pros instead of chasing individual retail sales.

Of course, both sides of this equation are supported by our corporate team, ensuring that everyone receives what they need, every step of the way.

ProSource Wholesale:

The #1 Home Improvement Wholesale Source

Since 1991, ProSource has been a leading resource for trade pros and their clients. Our unique approach sets us apart from all other home improvement franchise opportunities. Rather than utilizing a retail model where you sit and wait for the customers to come to you, our franchise opportunity is designed for proactive self-starters who would rather use their stellar relationship-building skills to create a customer base.

With over 145 showrooms across North America, our scope and influence in the industry continue to grow.



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