9 Flooring Marketing Tips: Cover More Ground


Starting a flooring business is an exciting venture, but it’s crucial to understand that effective marketing is key to success in this competitive industry. To help you navigate the world of marketing for your flooring business, we’ve compiled a list of essential tips to ensure you cover more ground in reaching your target audience.

Good Strategies Make Solid Foundations

Before diving headfirst into marketing your flooring business, take the time to craft a comprehensive marketing strategy. Having a well-defined strategy is the foundation of your marketing efforts. Start by setting clear goals; determine what you want to achieve with your marketing efforts. Whether it’s increasing brand awareness, driving sales, or expanding your customer base, clearly defined goals will guide your strategy.

Next, identify your target customers; know your audience inside out. Understand their preferences, pain points, and needs. This will enable you to tailor your marketing messages effectively.

Lastly, research the best marketing channels. Research and identify the most effective ways to reach your target audience, whether it’s through online or offline methods.

Offline Marketing Ideas

While online marketing is essential, don’t underestimate the power of offline flooring marketing strategies:

  • Direct mail campaigns: Design eye-catching, informative mailers to reach potential customers in your local area. Highlight your flooring products and services and include special offers or promotions when applicable.
  • Local seminars: Host informational seminars on topics related to flooring, such as “Choosing the Perfect Flooring for Your Home” or “Flooring Maintenance Tips.” This positions you as an expert in the field and allows you to engage with potential customers face-to-face.
  • Build relationships with local businesses: Partner with other local businesses, such as interior designers or real estate agents. Encourage them to promote your flooring business in exchange for referrals or joint promotions.

Online Marketing Ideas

In today’s digital age, online marketing is essential for any marketing strategy, including flooring marketing:

  • User-friendly, SEO-optimized website: Ensure your business website is user-friendly and optimized for search engines. Focus on local SEO to appear in search results related to your location and flooring services.
  • Direct email marketing: Develop an email marketing campaign to keep your audience informed about new products, promotions, and industry trends. Personalize your emails to cater to your customers’ interests.
  • Leverage social media: Use social media platforms to share essential information about your flooring products and services. Highlight success stories, customer testimonials, and before-and-after photos.
  • Maintain a blog: Keep an up-to-date blog on your website with helpful articles about flooring trends, maintenance tips, and buying guides. This not only positions you as an expert but also boosts your website’s SEO.
  • Encourage reviews: Satisfied customers can be your best advocates. Encourage them to leave reviews on online business review platforms. Positive reviews build trust with current and potential customers.
  • Invest in pay-per-click (PPC) advertising: Use PPC advertising to appear at the top of search results for relevant keywords. This can drive immediate traffic to your website.

By implementing these flooring marketing tips, you’ll be well-equipped to cover more ground and effectively promote your flooring business. Remember, a well-thought-out marketing strategy that combines both online and offline efforts will maximize your reach and help you achieve your business goals.

Find Your Customer Base with ProSource Wholesale

We’re excited to offer you the opportunity to join our franchise team. We’re a wholesale kitchen, bath, and flooring franchise with 30+ years of experience and a proven, unique strategy to help you bring in customers. By focusing our marketing and services to professional contractors instead of the general public, you’ll become a vital resource to your clients’ business, providing them with quality products without the need to get involved in the installation process yourself. Our membership-based business model enables you to tailor your schedule to fit both your customers’ needs and your own. We also provide you with advertising and marketing support to get the word out about your business.

Submit a franchise form today and learn more about your franchising opportunity with ProSource Wholesale.

Why Open a ProSource Wholesale® Franchise?

  • In business for yourself, but not by yourself — we support you every step of the way and in every area of your business
  • Qualified customer base — the members-only model means we only work with trade pros who are invested in ProSource as part of their team
  • High-quality products — it’s easy to market our flooring, kitchen, bath and plumbing products because they are fashion-forward and made to last at wholesale prices
  • Customized plans for your market — we help you create a customized marketing plan based on your specific area
  • It’s all about relationships — the ProSource Wholesale model is service-oriented, making it perfect for entrepreneurs who love connecting with others

ProSource Wholesale is not your typical home improvement store. We have specifically designed our model to address the needs of our clients and our franchise owners alike, creating mutually beneficial business relationships. For our trade pro members, ProSource offers a showroom of beautiful home products to help their clients create their dream homes, and a friendly and dedicated team to facilitate that process. In return, franchise owners are able to create ongoing relationships with trade pros instead of chasing individual retail sales.

Of course, both sides of this equation are supported by our corporate team, ensuring that everyone receives what they need, every step of the way.

ProSource Wholesale:

The #1 Home Improvement Wholesale Source

Since 1991, ProSource has been a leading resource for trade pros and their clients. Our unique approach sets us apart from all other home improvement franchise opportunities. Rather than utilizing a retail model where you sit and wait for the customers to come to you, our franchise opportunity is designed for proactive self-starters who would rather use their stellar relationship-building skills to create a customer base.

With over 145 showrooms across North America, our scope and influence in the industry continue to grow.



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