ProSource Wholesale Introduces New Brand Strategy for Trade Pros and Their Clients


St. Louis, MO – ProSource Wholesale®, the premier partner and supplier to the trade for home and commercial remodeling projects, has rolled out a new brand strategy that better reflects the business that ProSource Wholesale is in — helping trade pros and their clients complete successful projects.

“Our goal is to support our trade pro members and their clients with their whole home improvement project,” shared Andrew Shulklapper, Chief Operating Officer at ProSource. “Our new trade marketing campaign showcases not just our unrivaled flooring choices, but also our wide selection of cabinets, countertops, sinks, faucets, and much more.”

ProSource trade pro members have dedicated account managers, a private showroom, and the widest selection of home remodeling products with over 40,000 flooring, cabinet and countertop choices, all at guaranteed low wholesale prices. The account managers and kitchen and bath designers in each showroom are experts in both products and projects and act as an extension of the trade pro’s team. Additionally, ProSource gives trade pro members exclusive access to myProSource, an online resource designed to connect them with client opportunities and project management tools.

“We are committed to the success of our trade pro members and have enhanced our offerings through additional product categories and online tools meant to better help them simplify projects for their residential and commercial clients,” said Mike Behr, Vice President of Marketing. “Our new brand strategy reflects this commitment.”

To learn more about how you can become a ProSource trade pro member, visit

About ProSource Wholesale

ProSource Wholesale opened its first showroom in St. Louis, MO in 1991, and continues to play a significant role in their trade professionals’ success by connecting people, products and projects. ProSource is one of the top wholesale remodeling resources in North America with over 145 private showrooms for their trade pro members across the United States and parts of Canada. The company’s unique business model, innovated 26 years ago, continues to be recognized by franchisees as a catalyst for creating relationships and building success for not only the trade professional, but also the franchisee.

Why Open a ProSource Wholesale® Franchise?

  • In business for yourself, but not by yourself — we support you every step of the way and in every area of your business
  • Qualified customer base — the members-only model means we only work with trade pros who are invested in ProSource as part of their team
  • High-quality products — it’s easy to market our flooring, kitchen, bath and plumbing products because they are fashion-forward and made to last at wholesale prices
  • Customized plans for your market — we help you create a customized marketing plan based on your specific area
  • It’s all about relationships — the ProSource Wholesale model is service-oriented, making it perfect for entrepreneurs who love connecting with others

ProSource Wholesale is not your typical home improvement store. We have specifically designed our model to address the needs of our clients and our franchise owners alike, creating mutually beneficial business relationships. For our trade pro members, ProSource offers a showroom of beautiful home products to help their clients create their dream homes, and a friendly and dedicated team to facilitate that process. In return, franchise owners are able to create ongoing relationships with trade pros instead of chasing individual retail sales.

Of course, both sides of this equation are supported by our corporate team, ensuring that everyone receives what they need, every step of the way.

ProSource Wholesale:

The #1 Home Improvement Wholesale Source

Since 1991, ProSource has been a leading resource for trade pros and their clients. Our unique approach sets us apart from all other home improvement franchise opportunities. Rather than utilizing a retail model where you sit and wait for the customers to come to you, our franchise opportunity is designed for proactive self-starters who would rather use their stellar relationship-building skills to create a customer base.

With over 145 showrooms across North America, our scope and influence in the industry continue to grow.



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