ProSource Showroom opens in Knoxville, Tennessee


New franchise owner Yacir Jaouhari is excited to bring the leading wholesale partner and supplier to the Knoxville community

Knoxville, TN (October 17, 2022) – ProSource Wholesale, the premier wholesale partner and supplier to trade pros for home and commercial projects, is pleased to welcome ProSource of Knoxville as our newest ProSource showroom. The new ProSource of Knoxville showroom offers thousands of flooring, kitchen and bath products to local home improvement trade professionals including all the benefits ProSource provides its Trade Pro Members.

Yacir Jaouhari is ProSource’s newest franchise owner with the opening of his ProSource of Knoxville showroom. Originally from Morocco, Yacir pursued his higher education in Russia and then Xavier University in Cincinnati. Soon afterward, he opened his first businesses as a franchise owner of three food franchises. Currently, Yacir owns a mattress manufacturing and retail company with six retail locations around Knoxville.

“I really appreciate the way ProSource treats their franchise owners,” Yacir says of his search for a new business and his decision to join ProSource Wholesale. “This franchise works hard to support each franchise owner in growing their business. I love how ProSource invests in new technologies that benefit all the franchise owners and our showrooms. On top of that, the opening process was very organized due to their oversight and support.

“Their experience led to a more efficient and smoother opening process,” he says. “They are a well-organized company with extensive experience in this industry.”

Andrew Shulklapper, President of ProSource Wholesale, says he was thrilled to see the opening of the Knoxville location. “Yacir, his team, and this showroom will offer great value to the home improvement trade professionals throughout the greater Knoxville market. The entire ProSource National team looks forward to supporting the success of Yacir and his new showroom!”

Celebrating over 31 years of experience catering to the needs of its trade pro members, ProSource understands how hard trade pros work each day to find projects, win bids, satisfy clients, and end the day profitably. Whether it’s flooring, kitchen, bath, or installation supplies, ProSource helps trade pros and their customers complete successful projects.

ProSource of Knoxville is one of 149 North American showrooms that sell exclusively through a qualified network of more than 400,000 trade professionals who have become members of their local ProSource showrooms since 1991. A consumer’s only access to the best wholesale home improvement values in the industry is through their builder, remodeler, interior designer, general contractor, real estate professional, installer, or other trade professional.

To learn more about ProSource franchise opportunities visit or call (314) 506-0078.

About ProSource Wholesale

ProSource Wholesale is a wholly owned subsidiary of CCA Global Partners. Since 1991, ProSource has served the trade pro community and their customers by providing flooring products, kitchen and bath cabinets, countertops, design services, plumbing fixtures, and material supplies throughout their 149 locations in North America. The company’s unique business model continues to be recognized by franchise owners as a catalyst for creating relationships and building success for not only the trade professional, but also the franchise owner, which strengthens the local home improvement community. The ProSource successful franchise model provides franchise owners with many benefits, including:

  • No retail hours
  • No installation services
  • Limited inventory
  • No accounts receivable
  • Exceptional franchise owner support
  • Extensive private brand program
  • Group purchasing as part of parent company CCA Global Partners
  • Low wholesale prices offered every day

Why Open a ProSource Wholesale® Franchise?

  • In business for yourself, but not by yourself — we support you every step of the way and in every area of your business
  • Qualified customer base — the members-only model means we only work with trade pros who are invested in ProSource as part of their team
  • High-quality products — it’s easy to market our flooring, kitchen, bath and plumbing products because they are fashion-forward and made to last at wholesale prices
  • Customized plans for your market — we help you create a customized marketing plan based on your specific area
  • It’s all about relationships — the ProSource Wholesale model is service-oriented, making it perfect for entrepreneurs who love connecting with others

ProSource Wholesale is not your typical home improvement store. We have specifically designed our model to address the needs of our clients and our franchise owners alike, creating mutually beneficial business relationships. For our trade pro members, ProSource offers a showroom of beautiful home products to help their clients create their dream homes, and a friendly and dedicated team to facilitate that process. In return, franchise owners are able to create ongoing relationships with trade pros instead of chasing individual retail sales.

Of course, both sides of this equation are supported by our corporate team, ensuring that everyone receives what they need, every step of the way.

ProSource Wholesale:

The #1 Home Improvement Wholesale Source

Since 1991, ProSource has been a leading resource for trade pros and their clients. Our unique approach sets us apart from all other home improvement franchise opportunities. Rather than utilizing a retail model where you sit and wait for the customers to come to you, our franchise opportunity is designed for proactive self-starters who would rather use their stellar relationship-building skills to create a customer base.

With over 145 showrooms across North America, our scope and influence in the industry continue to grow.



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