It’s All in the Family – Pancner’s Become ProSource Multi-Unit Franchisee


St. Louis, MO. – ProSource Wholesale, America’s largest wholesale home improvement franchise, celebrating its 25th year, is pleased to share the Pancner’s franchise success story as part of the company’s 25th Anniversary Franchise Profiles. The Pancner’s Pensacola and Birmingham showrooms are part of the more than 140 ProSource Wholesale showrooms that sell exclusively through a qualified network of more than 320,000 trade professionals who have become members since 1991. Consumers can only access ProSource Wholesale through their builder, remodeler, interior designer, general contractor, real estate professional, installer, and other trade professionals.

George and Melissa Pancner make it look easy as newcomers to the flooring industry. After successfully launching several cable service companies over the past 20 years, the Pancner’s began designing the blueprint for their family-owned and operated ProSource franchise.

In the early 2000s, Melissa discovered ProSource while envying her friend’s floor tile. One could say that her family’s next business opportunity was literally at her feet. She and her husband began to research several home improvement franchise opportunities and selected ProSource. “We saw the business model as a very unique way to sell to customers via a members-only trade relationship,” said Melissa Pancner.

The Pancner’s opened their first showroom in Pensacola in 2006 and their showroom sales are well above the national average. In the next month, they are becoming a multi-unit franchisee with the opening of a second location in Birmingham and have their sights on a third showroom soon thereafter.

“The incredible corporate ProSource team has been supportive, helpful and hands-on with our Pensacola showroom and our new Birmingham location,” added Pancner. “No entrepreneur looking to enter an industry can access the resources that ProSource provides on their own. The corporate ProSource team has gone above and beyond to make sure we have the tools we need to succeed.”

The Pancner’s ProSource franchise is a labor of love that involves their entire family. With George and Melissa overseeing operations, their son Andrew is the sales manager and their daughter Katharine oversees human resources and manages the showroom. As a family, they cater to custom home builders by estimating project budgets even before the home is built. They take great care of their members’ clients by providing a special “dream home” experience no matter the budget.

The Pancner’s enjoy the close relationships they build with their trade pro members – a unique advantage of the ProSource model which bring the members back time and time again. They understand that trade pros earn the most profit when they are in the field. The ProSource team supports their trade pros by taking care of their clients by helping them select their flooring, or kitchen and bath options.

About ProSource Wholesale Franchise Opportunity

ProSource opened its first showroom in St. Louis, MO in 1991, and continues to play a significant role in their trade professionals’ success by connecting people, products and projects. The company’s unique business model innovated 25 years ago continues to be recognized by franchisees as a catalyst for creating relationships and building success for not only the trade professional, but also the franchisee, and strengthening the local home improvement community by embracing this business philosophy. The ProSource Wholesale successful franchise business provides franchisees with many benefits.

  • Low overhead and operating costs
  • Strong cash flow
  • No accounts receivable
  • Limited inventory
  • No retail hours
  • No installation services
  • Exceptional franchisee support
  • Extensive private brand program
  • Group purchasing as part of parent company, CCA Global Partners, Inc.
  • Low wholesale prices offered every day

To learn more about ProSource franchise opportunities, visit or call (314) 506-0078.

Why Open a ProSource Wholesale® Franchise?

  • In business for yourself, but not by yourself — we support you every step of the way and in every area of your business
  • Qualified customer base — the members-only model means we only work with trade pros who are invested in ProSource as part of their team
  • High-quality products — it’s easy to market our flooring, kitchen, bath and plumbing products because they are fashion-forward and made to last at wholesale prices
  • Customized plans for your market — we help you create a customized marketing plan based on your specific area
  • It’s all about relationships — the ProSource Wholesale model is service-oriented, making it perfect for entrepreneurs who love connecting with others

ProSource Wholesale is not your typical home improvement store. We have specifically designed our model to address the needs of our clients and our franchise owners alike, creating mutually beneficial business relationships. For our trade pro members, ProSource offers a showroom of beautiful home products to help their clients create their dream homes, and a friendly and dedicated team to facilitate that process. In return, franchise owners are able to create ongoing relationships with trade pros instead of chasing individual retail sales.

Of course, both sides of this equation are supported by our corporate team, ensuring that everyone receives what they need, every step of the way.

ProSource Wholesale:

The #1 Home Improvement Wholesale Source

Since 1991, ProSource has been a leading resource for trade pros and their clients. Our unique approach sets us apart from all other home improvement franchise opportunities. Rather than utilizing a retail model where you sit and wait for the customers to come to you, our franchise opportunity is designed for proactive self-starters who would rather use their stellar relationship-building skills to create a customer base.

With over 145 showrooms across North America, our scope and influence in the industry continue to grow.



For more information, please fill out our form below.

"*" indicates required fields

Name of restaurant*
This field is for validation purposes and should be left unchanged.