3 Simple Steps to Entrepreneurial Success


As an entrepreneur, success is always the goal. Whether you’re starting an online jewelry business or opening your own flooring wholesaler franchise like ProSource®, your eyes are on the prize. That being said, most businesses will fail. So how do you set yourself apart as one of the few who will truly succeed?

The truth is, people who are successful in business are not any different from you. They desired success and they achieved it. You want it, so all you have left to do is go after it. When it comes down to it, every person who has been successful in business (and really, any area of life) did so in three simple steps.

Know Where You Want to Go

First things first, to get where you want to go, you have to know where that is. You wouldn’t set out on a road trip without a destination in mind. Success is the end you wish to get to, so create a clear picture of what that means. Successful entrepreneurs don’t just say, “I want to be successful,” and expect their businesses to just magically get there. If you don’t know what success means to you, how do you know you achieved it?

You may have heard this referred to in a variety of ways: goal, vision, objective, dream, mission, purpose… the list goes on and one. Whatever you call it, it’s simply where you are headed. This is an essential but often overlooked element of success. The key is to pick the right objective. “Profitability” is not a destination; it’s an outcome. It’s the reward you receive for succeeding in your goal. This is because:

  • First, as a business, you establish your value.
  • Second, you find people who need this value: customers.
  • Third, you establish credibility by consistently providing this value.
  • Fourth, you create systems to ensure that you can continually deliver this value.
  • Finally, you make a profit because of the efforts listed above.

This demonstrates why profitability should not be the goal, but utility. Utility is the value you are providing to your customers with your service. Ask yourself: what is my business? What change am I trying to create?

Learn How to Get There

Next, after you know where you want to go, you have to figure out how to get there. The journey of success involves preparation. Entrepreneurs who have success first desire it, and then they focus on learning how to get there. Regardless of what area of your life you are looking for success in, there is already an established process on how to achieve it. The commitment to discovering what it takes to succeed in your particular arena is the main difference between successful and unsuccessful entrepreneurs.

The key word here is “commitment,” which can be difficult for some who are looking for a way to get rich quick. The truth is, if you want to be successful over the long-term, you cannot create it overnight. You have to invest in education. This doesn’t necessarily mean attending business school, though this can be a great place to start. It means learning your market inside and out. It means becoming intimately familiar with what success requires before you achieve it. Successful entrepreneurs take the time to master the process of success in business.

Start Your Journey

That being said, all your learning will be all for naught if you don’t put in the work. It doesn’t matter if you know exactly where you want to go if you never take the first step. If you want to succeed, you must act. Successful entrepreneurs set their eye on their ambition, learn everything they can about how to get there, and then hustle. All the dreaming and studying in the world won’t help you if you don’t execute. Doing the work is what translates your vision from a far off dream into your current reality.

At ProSource, we have been able to demonstrate our value again and again by creating a system through our franchising opportunity. If success is your goal, we have a proven process to achieve it. With the support of many successful entrepreneurs and a business model that provides undeniable value to trade pros, we are the flooring wholesaler franchise that embodies success. If you are looking for the best franchise opportunity for you, we are interested in finding out whether or not it would be a good match. Contact ProSource today to learn more.

Why Open a ProSource Wholesale® Franchise?

  • In business for yourself, but not by yourself — we support you every step of the way and in every area of your business
  • Qualified customer base — the members-only model means we only work with trade pros who are invested in ProSource as part of their team
  • High-quality products — it’s easy to market our flooring, kitchen, bath and plumbing products because they are fashion-forward and made to last at wholesale prices
  • Customized plans for your market — we help you create a customized marketing plan based on your specific area
  • It’s all about relationships — the ProSource Wholesale model is service-oriented, making it perfect for entrepreneurs who love connecting with others

ProSource Wholesale is not your typical home improvement store. We have specifically designed our model to address the needs of our clients and our franchise owners alike, creating mutually beneficial business relationships. For our trade pro members, ProSource offers a showroom of beautiful home products to help their clients create their dream homes, and a friendly and dedicated team to facilitate that process. In return, franchise owners are able to create ongoing relationships with trade pros instead of chasing individual retail sales.

Of course, both sides of this equation are supported by our corporate team, ensuring that everyone receives what they need, every step of the way.

ProSource Wholesale:

The #1 Home Improvement Wholesale Source

Since 1991, ProSource has been a leading resource for trade pros and their clients. Our unique approach sets us apart from all other home improvement franchise opportunities. Rather than utilizing a retail model where you sit and wait for the customers to come to you, our franchise opportunity is designed for proactive self-starters who would rather use their stellar relationship-building skills to create a customer base.

With over 145 showrooms across North America, our scope and influence in the industry continue to grow.



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