Why Choose a Franchise Over Starting Your Own Business


As an individual with an entrepreneurial spirit, you know you have options when it comes time to start your own business. If you are looking at a ProSource® franchise and are like most of our franchise owners, you are already involved in business, whether you are an executive of someone else’s company, or own a private home improvement business. Regardless of where you are in your career, if you are considering starting a business, one of the most important questions you will ask yourself is, do I want to start my own business, or do I want to open a franchise?

As one of the best franchise opportunities in the country, we are clearly biased. Still, we are compelled to tell you all the reasons why it’s better to invest in a franchise than try to start your own small business.

Franchises are More Financially Practical

First and foremost, what leads to the failure of most businesses is lack of capital. To open a ProSource showroom, we do have an expectation that you have a net worth of $1,000,000 and liquid capital of $250,000, but being in this financial position does not mean that it will be sufficient to start your own business. In fact, most small business owners go into debt. When you own a franchise, in contrast, you are able to grow your business with our resources. This significantly reduces your risk of debt and the cost of equity, making franchising a more financially practical choice.

Franchises Grow Faster

Anytime you are starting a small business, it takes a while to get off the ground. You might have an innovative concept for your business, but as you slowly grow, your competitor comes in with more resources and beats you in the market. The trouble is, growing any single unit takes time. Franchises address this issue by immediately providing you with all the resources you need that would take years to acquire for a small business owner. You are better able to compete in the market because you have all the financial and human resources necessary to saturate the market before your competitor does.

Franchises are More Profitable

Because we offer a proven business model, our franchise is run in a highly profitable manner. We have a system that has proven replicable and has helped hundreds of business owners to succeed. When you start your own business, you don’t have the data necessary to know that the way you are running things will be profitable. With ProSource, you can feel confident in your ability to thrive in the marketplace, a comfort that people who work outside the franchise business model cannot achieve.

Franchises are Less Risky

Startups have a very low success rate: 50 percent will fail within the first five years. Franchises are more advantageous because they don’t come with the trial and error that single unit businesses do. You have an effective model that has proven over and over again to be an enduring business; it requires significantly less risk on your part.

Franchises Come With A Reputable Brand

When you start your own business, no one knows you from Adam. When you open a ProSource franchise, you benefit from our stellar reputation in our market niche. Trade professionals know the ProSource name, and that they can rely on us for quality products at affordable prices, so you don’t have to struggle to get your name out there when you begin your business.

If you are a self-motivated, business-minded individual with a desire to break into the booming home improvement industry, we would be very interested in speaking with you. Contact ProSource Wholesale Franchise today to get started.

Why Open a ProSource Wholesale® Franchise?

  • In business for yourself, but not by yourself — we support you every step of the way and in every area of your business
  • Qualified customer base — the members-only model means we only work with trade pros who are invested in ProSource as part of their team
  • High-quality products — it’s easy to market our flooring, kitchen, bath and plumbing products because they are fashion-forward and made to last at wholesale prices
  • Customized plans for your market — we help you create a customized marketing plan based on your specific area
  • It’s all about relationships — the ProSource Wholesale model is service-oriented, making it perfect for entrepreneurs who love connecting with others

ProSource Wholesale is not your typical home improvement store. We have specifically designed our model to address the needs of our clients and our franchise owners alike, creating mutually beneficial business relationships. For our trade pro members, ProSource offers a showroom of beautiful home products to help their clients create their dream homes, and a friendly and dedicated team to facilitate that process. In return, franchise owners are able to create ongoing relationships with trade pros instead of chasing individual retail sales.

Of course, both sides of this equation are supported by our corporate team, ensuring that everyone receives what they need, every step of the way.

ProSource Wholesale:

The #1 Home Improvement Wholesale Source

Since 1991, ProSource has been a leading resource for trade pros and their clients. Our unique approach sets us apart from all other home improvement franchise opportunities. Rather than utilizing a retail model where you sit and wait for the customers to come to you, our franchise opportunity is designed for proactive self-starters who would rather use their stellar relationship-building skills to create a customer base.

With over 145 showrooms across North America, our scope and influence in the industry continue to grow.



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