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© As reported in the 2019 ProSource FDD
© HomeAdvisor True Cost Report 2018
© Abbe Will, Associate Project Director in the remodeling futures program at the Harvard Joint Center for Housing Studies
LIRA 4Q 2017 – Joint Center for Housing Studies of Harvard University
Since 1991
Catalina Research

ProSource History

“Co-founder Alan Greenberg (deceased) and I saw an opportunity for a unique B2B business model that would cater to trade pros. The idea of a private, members-only showroom that carried higher end products was a wonderful market niche. To this day, ProSource appeals to members who want selection, better goods, and to shop with confidence in a wholesale environment. As the model evolves, the business is still run the same, and the demand continues to increase.”

— Howard Brodsky, Co-Founder, CCA Global Partners


Like a strong community, a productive company culture has underpinnings that describe how and why we work together.

The following is a summary of our values, inspired by input from employees throughout our entire company, from franchise owners to showroom staff to corporate executives.

These values are rooted in business strategy as much as they are in our hearts, and we look forward to sharing with you the deeper meaning behind each of them.


Be a great teammate for your showroom staff, members, and vendors.


Be the expert resource for your members and their clients.


Always remember, our business IS relationships.

Why Open a ProSource Wholesale® Franchise?

  • In business for yourself, but not by yourself — we support you every step of the way and in every area of your business
  • Qualified customer base — the members-only model means we only work with trade pros who are invested in ProSource as part of their team
  • High-quality products — it’s easy to market our flooring, kitchen, bath and plumbing products because they are fashion-forward and made to last at wholesale prices
  • Customized plans for your market — we help you create a customized marketing plan based on your specific area
  • It’s all about relationships — the ProSource Wholesale model is service-oriented, making it perfect for entrepreneurs who love connecting with others

ProSource Wholesale is not your typical home improvement store. We have specifically designed our model to address the needs of our clients and our franchise owners alike, creating mutually beneficial business relationships. For our trade pro members, ProSource offers a showroom of beautiful home products to help their clients create their dream homes, and a friendly and dedicated team to facilitate that process. In return, franchise owners are able to create ongoing relationships with trade pros instead of chasing individual retail sales.

Of course, both sides of this equation are supported by our corporate team, ensuring that everyone receives what they need, every step of the way.

ProSource Wholesale:
The #1 Home Improvement Wholesale Source

Since 1991, ProSource has been a leading resource for trade pros and their clients. Our unique approach sets us apart from all other home improvement franchise opportunities. Rather than utilizing a retail model where you sit and wait for the customers to come to you, our franchise opportunity is designed for proactive self-starters who would rather use their stellar relationship-building skills to create a customer base.

With over 145 showrooms across North America, our scope and influence in the industry continue to grow.


CCA Global Partners' cooperative business model has a proven track record of empowering thousands of entrepreneurs to succeed in a marketplace that is impacted by widespread consolidation. CCA’s mission is to empower entrepreneurs and independent business owners by providing the scale, resources, and innovation that create sustainability, growth, and effective competition in today’s evolving marketplace. More than 3,500 locations in North America and abroad benefit from CCA's leadership through its 14 different businesses.

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This website and specifically this section on Franchise Development is not an offer to sell or solicitation of an offer to buy, a ProSource Franchise but is for informational purposes only. This website is not directed to the residents of any particular jurisdiction. No offer or sale of a ProSource Franchise will be made in any state that first requires registration or notice until compliance with such law occurs. In addition, no offer or sale can be made without first providing the prospect with a copy of the ProSource Franchise Disclosure Document.