© As reported in the 2019 ProSource FDD
© HomeAdvisor True Cost Report 2018
© Abbe Will, Associate Project Director in the remodeling futures program at the Harvard Joint Center for Housing Studies
LIRA 4Q 2017 – Joint Center for Housing Studies of Harvard University
“Co-founder Alan Greenberg (deceased) and I saw an opportunity for a unique B2B business model that would cater to trade pros. The idea of a private, members-only showroom that carried higher end products was a wonderful market niche. To this day, ProSource appeals to members who want selection, better goods, and to shop with confidence in a wholesale environment. As the model evolves, the business is still run the same, and the demand continues to increase.”
— Howard Brodsky, Co-Founder, CCA Global Partners
Like a strong community, a productive company culture has underpinnings that describe how and why we work together.
The following is a summary of our values, inspired by input from employees throughout our entire company, from franchise owners to showroom staff to corporate executives.
These values are rooted in business strategy as much as they are in our hearts, and we look forward to sharing with you the deeper meaning behind each of them.
Be a great teammate for your showroom staff, members, and vendors.
Be the expert resource for your members and their clients.
Always remember, our business IS relationships.
ProSource Wholesale is not your typical home improvement store. We have specifically designed our model to address the needs of our clients and our franchise owners alike, creating mutually beneficial business relationships. For our trade pro members, ProSource offers a showroom of beautiful home products to help their clients create their dream homes, and a friendly and dedicated team to facilitate that process. In return, franchise owners are able to create ongoing relationships with trade pros instead of chasing individual retail sales.
Of course, both sides of this equation are supported by our corporate team, ensuring that everyone receives what they need, every step of the way.
Since 1991, ProSource has been a leading resource for trade pros and their clients. Our unique approach sets us apart from all other home improvement franchise opportunities. Rather than utilizing a retail model where you sit and wait for the customers to come to you, our franchise opportunity is designed for proactive self-starters who would rather use their stellar relationship-building skills to create a customer base.
With over 145 showrooms across North America, our scope and influence in the industry continue to grow.
CCA Global Partners' cooperative business model has a proven track record of empowering thousands of entrepreneurs to succeed in a marketplace that is impacted by widespread consolidation. CCA’s mission is to empower entrepreneurs and independent business owners by providing the scale, resources, and innovation that create sustainability, growth, and effective competition in today’s evolving marketplace. More than 3,500 locations in North America and abroad benefit from CCA's leadership through its 14 different businesses.