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© As reported in the 2019 ProSource FDD
© HomeAdvisor True Cost Report 2018
© Abbe Will, Associate Project Director in the remodeling futures program at the Harvard Joint Center for Housing Studies
LIRA 4Q 2017 – Joint Center for Housing Studies of Harvard University
Since 1991
Catalina Research

ProSource History

“Co-founder Alan Greenberg (deceased) and I saw an opportunity for a unique B2B business model that would cater to trade pros. The idea of a private, members-only showroom that carried higher end products was a wonderful market niche. To this day, ProSource appeals to members who want selection, better goods, and to shop with confidence in a wholesale environment. As the model evolves, the business is still run the same, and the demand continues to increase.”

— Howard Brodsky, Co-Founder, CCA Global Partners


Like a strong community, a productive company culture has underpinnings that describe how and why we work together.

The following is a summary of our values, inspired by input from employees throughout our entire company, from franchise owners to showroom staff to corporate executives.

These values are rooted in business strategy as much as they are in our hearts, and we look forward to sharing with you the deeper meaning behind each of them.


Be a great teammate for your showroom staff, members, and vendors.


Be the expert resource for your members and their clients.


Always remember, our business IS relationships.


CCA Global Partners' cooperative business model has a proven track record of empowering thousands of entrepreneurs to succeed in a marketplace that is impacted by widespread consolidation. CCA’s mission is to empower entrepreneurs and independent business owners by providing the scale, resources, and innovation that create sustainability, growth, and effective competition in today’s evolving marketplace. More than 3,500 locations in North America and abroad benefit from CCA's leadership through its 14 different businesses.

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This website and specifically this section on Franchise Development is not an offer to sell or solicitation of an offer to buy, a ProSource Franchise but is for informational purposes only. This website is not directed to the residents of any particular jurisdiction. No offer or sale of a ProSource Franchise will be made in any state that first requires registration or notice until compliance with such law occurs. In addition, no offer or sale can be made without first providing the prospect with a copy of the ProSource Franchise Disclosure Document.